{"id":321,"date":"2012-05-05T18:27:53","date_gmt":"2012-05-05T16:27:53","guid":{"rendered":"http:\/\/olivierdany.com\/?p=321"},"modified":"2014-05-12T18:39:17","modified_gmt":"2014-05-12T16:39:17","slug":"assu-2000-campagne-daffichage-sur-points-de-vente","status":"publish","type":"post","link":"https:\/\/www.olivierdany.com\/?p=321","title":{"rendered":"Campagne d&rsquo;affichage en point de vente, Assu 2000"},"content":{"rendered":"<p>Assureur reconnu pour ses offres auto et moto, Assu 2000 dispose d&rsquo;un large r\u00e9seaux de diffusion en France \u00e0 travers ses 400 agences. Implant\u00e9es en centres villes leurs vitrines sont un support de communication strat\u00e9gique pour la marque.<\/p>\n<p><span style=\"color: #888888;\">Conception et r\u00e9alisation de la campagne publicitaire annuelle.<br \/>\nAffichage grand format et d\u00e9clinaisons offres produits.<\/span><\/p>\n<p><span style=\"color: #888888;\">Un positionnement r\u00e9solument social et accrocheur pour une marque qui a toujours revendiqu\u00e9 l&rsquo;\u00e9coute et la proximit\u00e9. L&rsquo;engagement comme \u00e9vidence, renforc\u00e9 par le jeu d&rsquo;une d\u00e9clinaison graphique simple et impactante.<\/span><\/p>\n<p><span style=\"color: #888888;\">Projet r\u00e9alis\u00e9 avec l&rsquo;agence <a href=\"http:\/\/www.makheia.com\" target=\"_blank\">Makheia<\/a><\/span><\/p>\n<p><a href=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_vitrine_ext_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-326\" title=\"assu2000_vitrine_ext_1\" src=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_vitrine_ext_1.jpg\" alt=\"assu2000_vitrine_ext_1.jpg\" width=\"630\" height=\"630\" srcset=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_vitrine_ext_1.jpg 710w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_vitrine_ext_1-150x150.jpg 150w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_vitrine_ext_1-300x300.jpg 300w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_vitrine_ext_1-210x210.jpg 210w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/a><br \/>\n<a href=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_moto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-324\" title=\"assu2000_affiche_moto\" src=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_moto.jpg\" alt=\"assu2000_affiche_moto\" width=\"300\" height=\"400\" srcset=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_moto.jpg 300w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_moto-225x300.jpg 225w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_moto-210x280.jpg 210w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_\u00e9pargne.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-322\" style=\"margin-left: 30px; margin-right: 0px;\" title=\"assu2000_affiche_\u00e9pargne\" src=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_\u00e9pargne.jpg\" alt=\"assu2000_affiche_\u00e9pargne\" width=\"300\" height=\"400\" srcset=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_\u00e9pargne.jpg 300w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_\u00e9pargne-225x300.jpg 225w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_\u00e9pargne-210x280.jpg 210w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\n<a href=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_habitation.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-323\" title=\"assu2000_affiche_habitation\" src=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_habitation.jpg\" alt=\"\" width=\"300\" height=\"400\" srcset=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_habitation.jpg 300w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_habitation-225x300.jpg 225w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_habitation-210x280.jpg 210w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_sante.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-325\" style=\"margin-left: 30px; margin-right: 0px;\" title=\"assu2000_affiche_sante\" src=\"http:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_sante.jpg\" alt=\"\" width=\"300\" height=\"400\" srcset=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_sante.jpg 300w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_sante-225x300.jpg 225w, https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/assu2000_affiche_sante-210x280.jpg 210w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conception et r\u00e9alisation de la campagne publicitaire annuelle.<br \/>\nAffichage grand format et d\u00e9clinaisons offres produits.<\/p>\n","protected":false},"author":1,"featured_media":932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,11,8],"tags":[19,31],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-26","category-marketing_operationel","category-service","tag-btoc","tag-edition"],"_links":{"self":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/321"}],"collection":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=321"}],"version-history":[{"count":12,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/321\/revisions"}],"predecessor-version":[{"id":1758,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/321\/revisions\/1758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/media\/932"}],"wp:attachment":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}