{"id":339,"date":"2012-05-05T18:59:52","date_gmt":"2012-05-05T16:59:52","guid":{"rendered":"http:\/\/olivierdany.com\/?p=339"},"modified":"2014-05-12T18:38:09","modified_gmt":"2014-05-12T16:38:09","slug":"lipton-animation-gsm","status":"publish","type":"post","link":"https:\/\/www.olivierdany.com\/?p=339","title":{"rendered":"Merchandising et animation en GMS, Lipton"},"content":{"rendered":"<p>Lipton lance une \u00e9tude pour re-dynamiser les ventes du rayon th\u00e9 en \u00e9tant \u00e0 l&rsquo;initiative d&rsquo;une nouvelle segmentation de l&rsquo;ensemble des gammes et de nouveaux modes de pr\u00e9sentation.<\/p>\n<p><span style=\"color: #888888;\">Cr\u00e9ation de mobiliers et outils merchandising pour renforcer l&rsquo;impact de la marque.<\/span><\/p>\n<p><span style=\"color: #888888;\">Travail sur une mont\u00e9 en gamme et une pr\u00e9sence magnifi\u00e9e hors lin\u00e9aires des produits par l&rsquo;implantation de mobilier sp\u00e9cifique et d&rsquo;un large panel d&rsquo;interventions merchandising.<\/span><\/p>\n<p><span style=\"color: #888888;\">Projet r\u00e9alis\u00e9 avec l&rsquo;agence <a href=\"http:\/\/www.makheia.com\" target=\"_blank\">Makheia<\/a><\/span><\/p>\n<p><code><script type=\"text\/javascript\">\/* <![CDATA[ *\/ psTimeout[0]=3000;psAutoplay[0]=true;psTrans[0]='fade';psNoWrap[0]=0;psSpeed[0]=800;\/* ]]> *\/<\/script>\n\t\t<div id=\"slideshow-wrapper0\" class=\"slideshow-wrapper clearfix fade showloader\"><div id=\"portfolio-slideshow0\" class=\"portfolio-slideshow\">\n\t<div class=\"slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-6.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-6.jpg\" height=\"424\" width=\"600\" alt=\"lipton_board_03-6\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-6.jpg\" height=\"424\" width=\"600\" alt=\"lipton_board_03-6\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-9.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"424\" width=\"600\" alt=\"lipton_board_03-9\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-9.jpg\" height=\"424\" width=\"600\" alt=\"lipton_board_03-9\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-11.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"424\" width=\"600\" alt=\"lipton_board_03-11\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-11.jpg\" height=\"424\" width=\"600\" alt=\"lipton_board_03-11\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-15.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"424\" width=\"600\" alt=\"lipton_board_03-15\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-15.jpg\" height=\"424\" width=\"600\" alt=\"lipton_board_03-15\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-16.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"424\" width=\"600\" alt=\"lipton_board_03-16\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-16.jpg\" height=\"424\" width=\"600\" alt=\"lipton_board_03-16\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-19.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"424\" width=\"600\" alt=\"lipton_board_03-19\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/lipton_board_03-19.jpg\" height=\"424\" width=\"600\" alt=\"lipton_board_03-19\" \/><\/noscript><\/a><\/div>\n\t\t\t<\/div><!--#portfolio-slideshow--><div id=\"slideshow-nav0\" class=\"slideshow-nav\"><a class=\"pause\" style=\"display:none\" href=\"javascript:void(0);\">Pause<\/a><a class=\"play\" href=\"javascript:void(0);\">Play<\/a><a class=\"restart\" style=\"display:none\" href=\"javascript: void(0);\">Play<\/a><a class=\"slideshow-prev\" href=\"javascript: void(0);\">Pr\u00e9c\u00e9dent<\/a><span class=\"sep\">|<\/span><a class=\"slideshow-next\" href=\"javascript: void(0);\">Suivant<\/a><span class=\"slideshow-info0 slideshow-info\"><\/span><\/div><!-- .slideshow-nav-->\n\t<\/div><!--#slideshow-wrapper--><\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9ation de mobiliers et outils merchandising pour renforcer l&rsquo;impact de la marque.<\/p>\n","protected":false},"author":1,"featured_media":346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,28,15],"tags":[19,21,35,5],"class_list":["post-339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-26","category-grande-distribution","category-merchandising","tag-btoc","tag-illustration","tag-packaging-plv","tag-scenographie"],"_links":{"self":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/339"}],"collection":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=339"}],"version-history":[{"count":8,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":1755,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/339\/revisions\/1755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/media\/346"}],"wp:attachment":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}