{"id":365,"date":"2012-05-06T14:58:18","date_gmt":"2012-05-06T12:58:18","guid":{"rendered":"http:\/\/olivierdany.com\/?p=365"},"modified":"2014-05-12T18:37:49","modified_gmt":"2014-05-12T16:37:49","slug":"pattex-super-glue-3","status":"publish","type":"post","link":"https:\/\/www.olivierdany.com\/?p=365","title":{"rendered":"Merchandising en GSB, Super Glue-3 et Power Tape"},"content":{"rendered":"<p>Leaders sur leurs segments en GSB, rayon colles, Loctite avec Super Glue-3 et Pattex avec Power Tape, m\u00e8nent une veille active permanente pour conserver une visibilit\u00e9 et une exposition maximum.<\/p>\n<p><span style=\"color: #888888;\"><span style=\"color: #000000;\">Super Glue-3<br \/>\n<\/span> \u00c9tude de la segmentation des glus et cr\u00e9ation de t\u00eate de gondoles \u00e9v\u00e9nementielles.<\/span><\/p>\n<p><span style=\"color: #888888;\">Renforcer l&rsquo;impact visuel en bout de lin\u00e9aire en jouant sur l&rsquo;effet de masse et sur les codes de communication de la marque. Renforcer la lisibilit\u00e9 de la segmentation de ces colles techniques.<\/span><\/p>\n<p><span style=\"font-family: Monaco, Consolas, 'Andale Mono', 'DejaVu Sans Mono', monospace; font-size: x-small;\"><span style=\"line-height: 19px;\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/ psTimeout[0]=3000;psAutoplay[0]=true;psTrans[0]='fade';psNoWrap[0]=0;psSpeed[0]=800;\/* ]]> *\/<\/script>\n\t\t<div id=\"slideshow-wrapper0\" class=\"slideshow-wrapper clearfix fade showloader\"><div id=\"portfolio-slideshow0\" class=\"portfolio-slideshow\">\n\t<div class=\"slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_01.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_01.jpg\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_01.jpg\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_04.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_04.jpg\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_05.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_05.jpg\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_06.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_06.jpg\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_07.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_07.jpg\" height=\"600\" width=\"424\" alt=\"board_sg3_03.qxd\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_08.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"board_sg3_01.qxd\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_08.jpg\" height=\"600\" width=\"424\" alt=\"board_sg3_01.qxd\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_09.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"board_sg3_01.qxd\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_sg3_09.jpg\" height=\"600\" width=\"424\" alt=\"board_sg3_01.qxd\" \/><\/noscript><\/a><\/div>\n\t\t\t<\/div><!--#portfolio-slideshow--><div id=\"slideshow-nav0\" class=\"slideshow-nav\"><a class=\"pause\" style=\"display:none\" href=\"javascript:void(0);\">Pause<\/a><a class=\"play\" href=\"javascript:void(0);\">Play<\/a><a class=\"restart\" style=\"display:none\" href=\"javascript: void(0);\">Play<\/a><a class=\"slideshow-prev\" href=\"javascript: void(0);\">Pr\u00e9c\u00e9dent<\/a><span class=\"sep\">|<\/span><a class=\"slideshow-next\" href=\"javascript: void(0);\">Suivant<\/a><span class=\"slideshow-info0 slideshow-info\"><\/span><\/div><!-- .slideshow-nav-->\n\t<\/div><!--#slideshow-wrapper--><\/span><\/span><\/p>\n<p><span style=\"color: #888888;\"><span style=\"color: #000000;\">Power Tape<br \/>\n<\/span> Recherche d&rsquo;optimisation de visibilit\u00e9 en magasin.<br \/>\nD\u00e9finition de l&rsquo;univers visuel et cr\u00e9ation de pictogrammes.<br \/>\nD\u00e9clinaison graphique sur l&rsquo;ensemble des outils merchandising.<\/span><\/p>\n<p><span style=\"color: #888888;\">S&rsquo;adresser \u00e0 toutes et tous par des mises en sc\u00e8ne fortement ludiques et p\u00e9dagogiques. Favoriser l&rsquo;achat d&rsquo;impulsion en positionnant le produit comme un incontournable de toute trousse \u00e0 outils et en s&rsquo;implantant dans un maximum de rayon du magasin.<\/span><\/p>\n<p><span style=\"color: #888888;\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/ psTimeout[1]=3000;psAutoplay[1]=true;psTrans[1]='fade';psNoWrap[1]=0;psSpeed[1]=800;\/* ]]> *\/<\/script>\n\t\t<div id=\"slideshow-wrapper1\" class=\"slideshow-wrapper clearfix fade showloader\"><div id=\"portfolio-slideshow1\" class=\"portfolio-slideshow\">\n\t<div class=\"slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_011.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_011.jpg\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_01\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_011.jpg\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_01\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_021.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_02\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_021.jpg\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_02\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_031.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_03\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_031.jpg\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_03\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_041.jpg\" 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height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_05\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_061.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_06\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_061.jpg\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_06\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_071.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_07\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_071.jpg\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_07\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_081.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_08\" \/><noscript><img loading=\"lazy\" decoding=\"async\" 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class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_121.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_12\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_121.jpg\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_12\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_131.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_13\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_131.jpg\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_13\" \/><\/noscript><\/a><\/div>\n\t\t\t<div class=\"not-first slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_141.jpg\" src=\"https:\/\/olivierdany.com\/wp-content\/plugins\/portfolio-slideshow\/img\/tiny.png\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_14\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/05\/pattex_ni_clou_ni_vis_141.jpg\" height=\"600\" width=\"424\" alt=\"pattex_ni_clou_ni_vis_14\" \/><\/noscript><\/a><\/div>\n\t\t\t<\/div><!--#portfolio-slideshow--><div id=\"slideshow-nav1\" class=\"slideshow-nav\"><a class=\"pause\" style=\"display:none\" href=\"javascript:void(0);\">Pause<\/a><a class=\"play\" href=\"javascript:void(0);\">Play<\/a><a class=\"restart\" style=\"display:none\" href=\"javascript: void(0);\">Play<\/a><a class=\"slideshow-prev\" href=\"javascript: void(0);\">Pr\u00e9c\u00e9dent<\/a><span class=\"sep\">|<\/span><a class=\"slideshow-next\" href=\"javascript: void(0);\">Suivant<\/a><span class=\"slideshow-info1 slideshow-info\"><\/span><\/div><!-- .slideshow-nav-->\n\t<\/div><!--#slideshow-wrapper--><\/span><\/p>\n<p><span style=\"color: #888888;\">Projets r\u00e9alis\u00e9s avec l&rsquo;agence <a href=\"http:\/\/www.makheia.com\" target=\"_blank\">Makheia<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de la segmentation des glus et cr\u00e9ation de t\u00eate de gondoles \u00e9v\u00e9nementielles.<br \/>\nRecherche d&rsquo;optimisation de visibilit\u00e9 en magasin.<br \/>\nD\u00e9finition de l&rsquo;univers visuel et cr\u00e9ation de pictogrammes.<br \/>\nD\u00e9clinaison graphique sur l&rsquo;ensemble des outils merchandising.<\/p>\n","protected":false},"author":1,"featured_media":380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,28,15],"tags":[19,21,35,5],"class_list":["post-365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-36","category-grande-distribution","category-merchandising","tag-btoc","tag-illustration","tag-packaging-plv","tag-scenographie"],"_links":{"self":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/365"}],"collection":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=365"}],"version-history":[{"count":13,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/365\/revisions"}],"predecessor-version":[{"id":376,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/365\/revisions\/376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/media\/380"}],"wp:attachment":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}