{"id":699,"date":"2012-08-07T17:06:59","date_gmt":"2012-08-07T15:06:59","guid":{"rendered":"http:\/\/olivierdany.com\/?p=699"},"modified":"2014-05-12T18:34:59","modified_gmt":"2014-05-12T16:34:59","slug":"renault-pieces-et-accessoires-packaging","status":"publish","type":"post","link":"https:\/\/www.olivierdany.com\/?p=699","title":{"rendered":"\u00c9tude d&rsquo;identit\u00e9 graphique packaging, Renault Pi\u00e8ces et Accessoires"},"content":{"rendered":"<p>Pour accompagner le re-positionnement du discours de la marque et l&rsquo;\u00e9volution la charte graphique de l&rsquo;ensemble de sa communication BtoB, Renault entreprend la refonte de ses outils de back-office.<\/p>\n<p><span style=\"color: #888888;\">\u00c9tude de style sur les codes et usages du packaging.<br \/>\nCahier de tendance et propositions pour la red\u00e9finition de l&rsquo;habillage graphique.<\/span><\/p>\n<p><span style=\"color: #888888;\">Recherche conceptuelle sur les synergies \u00e0 cr\u00e9er entre les fonctions et usages des packagings semi-industriels et les besoins de promotions produits et de communication d&rsquo;une marque.<br \/>\nD\u00e9finition et \u00e9bauches d&rsquo;axes graphiques.<\/span><\/p>\n<p><span style=\"color: #888888;\">Projet r\u00e9alis\u00e9 avec l&rsquo;agence <a href=\"http:\/\/www.makheia.com\" target=\"_blank\">Makheia<\/a><\/span><\/p>\n<p><code><script type=\"text\/javascript\">\/* <![CDATA[ *\/ psTimeout[0]=3000;psAutoplay[0]=true;psTrans[0]='fade';psNoWrap[0]=0;psSpeed[0]=800;\/* ]]> *\/<\/script>\n\t\t<div id=\"slideshow-wrapper0\" class=\"slideshow-wrapper clearfix fade showloader\"><div id=\"portfolio-slideshow0\" class=\"portfolio-slideshow\">\n\t<div class=\"slideshow-next slideshow-content\">\n\t\t\t<a href=\"javascript: void(0);\" class=\"slideshow-next\"><img loading=\"lazy\" decoding=\"async\" class=\"psp-active\" data-img=\"https:\/\/olivierdany.com\/wp-content\/uploads\/2012\/08\/pack_renault-2.jpg\" 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.slideshow-nav-->\n\t<\/div><!--#slideshow-wrapper--><\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de style sur les codes et usages du packaging.<br \/>\nCahier de tendance et propositions pour la red\u00e9finition de l&rsquo;habillage graphique.<\/p>\n","protected":false},"author":1,"featured_media":1186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,10,22,15],"tags":[23,19,35],"class_list":["post-699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-26","category-identite_de_marque","category-industrie","category-merchandising","tag-btob","tag-btoc","tag-packaging-plv"],"_links":{"self":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/699"}],"collection":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=699"}],"version-history":[{"count":9,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/699\/revisions"}],"predecessor-version":[{"id":1748,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/posts\/699\/revisions\/1748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=\/wp\/v2\/media\/1186"}],"wp:attachment":[{"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.olivierdany.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}